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There is a way to be in Internet Marketing without a Website, but I’ll discuss that on another page. A WEBSITE (also spelled web site) is a collection of related web pages, images, or videos that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.

A web page is a document, typically written in plain text and interspersed with formatting instructions of HTML ( Hypertext Markup Language).

Web pages are accessed and transported with the HTTP (Hypertext Transfer Protocol), which may employ encryption secutity HTTPS to provide privacy for the user of the web page content.

All publicly accessible websites collectively constitute the World Wide Web.

Contrary to the claims of some…………the WWW (World Wide Web) was created in 1989 by CERN physicist Tim Berners-Lee.

On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.

The pages of a website can usually be accessed from a simple URL (Uniform Resource Locator) called the homepage. The URLs of the pages organize them into a hierarchy, although hyperlinking between them conveys the reader’s perceived site structure and guides the reader’s navigation of the site.

Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, message boards, web-based e-mail, social networking websites, and websites providing real-time stock market data.

Other websites provide various value services such as a website offering storing/sharing of information files and images, thereby creating an ease of reference and time savings for the sites’ members.

A STATIC WEBSITE is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in HTML (Hypertext Markup Language). They present pre-defined, static information to the user. This may include information about a company and its products and services via text, photos, animations, audio/video and interactive menus and navigation.

A DYNAMIC WEBSITE is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content.

Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines.

A Dynamic content web site refers to how its messages, text, images and other information are displayed on the web page, and more specifically how its content changes at any given moment. For example, a website with a database of news articles can use a pre-defined rule which tells it to display all news articles for today’s date. This type of dynamic website will automatically show the most current news articles for any given date.

As an Internet Marketer you will mostly be concerned with creating Product or Service based, Content Websites.

These are websites that derive revenue by offering products or services for sale. In the case of e-commerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. In the case of redirect sites the purpose is to pre-sell the visitor and then direct them to an Affiliate Vendor’s website for final sale.

Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.

This introduction will help as a basis for your further investigation of Websites.

Visit the STRATEGY PAGE to see how all this ties back into your own Internet Marketing Strategy.

Bottom line……your website is your place of business. The following sub-pages will examine websites in detail.

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