Copywriting
COPYWRITING is such an important part of INTERNET MARKETING because the words we choose may very well decide if a visitor leaves your site or stays on your site.
Some words put visitors off and some attract, so the selection of key motivator words is critical. For instance, visitors to your sight are not interested in FEATURES, they are interested in BENEFITS.
Copywriting skills are needed when you create your Sales Page, your E-mail Advertising and just about every place words are used.
There are two sub pages here.
The first is COPYWRITING SKILLS.
The second is the SALES PAGE.
These two subjects are so closely related I could not separate them.