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Search Engine Optimization

 Search Engine Optimization, is the art and science of making web pages attractive to the search engines. 

The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.

Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another. 

Visit the STRATEGY PAGE  to see how all this ties back into your own Internet Marketing Strategy.

So search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and meta tags, and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will like.

The following Sub-Pages concentrates on SEO, Bookmarking, and Link Building, but before you go there I thought I’d give you some easy to follow SEO Tips. Here’s 10 of my favorites.

1. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

2. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

3. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

4. Be sure you have a unique, keyword focused Title tag on every page of your site.

5. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

6. Don’t design your web site without considering SEO.

7. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

8. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three times a week with good, fresh content to feed those little crawlers.

9. When optimizing your blog posts, optimize your post title tag independently from your blog title.

10. The bottom line in SEO is Text, Links, Popularity and Reputation.

Have fun discovering the power of SEO.

Tom Ryan

IMassistance

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